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Idea Nº 04

5 bricks pulled a crowd of 500 (Barnum's trick)

From Struggles and Triumphs, by P. T. Barnum (1869)

  1. Watch 50 s
  2. Try it 1 min
  3. Do it this week

The idea

People cannot walk past a mystery. Give them something odd to wonder about, and they will follow it, and even pay, to find the answer.

Try it now · Make your mystery sign

GUESS WHAT'S INSIDE?

Write it on the box. Say nothing. Count who asks.

Your move this week

Tick them off. This page remembers. See all my moves

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Read the story 1 minute

Five plain bricks pulled a crowd of five hundred.

And the man carrying them never said a word.

In old New York, a man asked showman P.T. Barnum for money.

Barnum gave him a job. And five bricks.

Put four on corners. Walk between them, swapping the fifth. Answer nobody.

Half an hour later? Five hundred people were staring.

Then the clever part. Every hour, he walked into Barnum's museum.

A dozen people bought tickets, just to follow him.

Their tickets paid his wages, and more. Then police complained: too crowded!

Barnum's lesson: people can't pass a mystery. They pay to solve it.

Five bricks did it for Barnum. Your move? A jar.

This week: cover one jar, write "Guess what's inside," count who asks.

Source: Struggles and Triumphs, by P. T. Barnum (1869).

Struggles and TriumphsGet the book