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Idea Nº 01

Your mom is lying about your business idea

From The Mom Test, by Rob Fitzpatrick (2013)

  1. Watch 50 s
  2. Try it 1 min
  3. Do it this week

The idea

People lie to be nice, so ask about what they did in the past, not about your idea.

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Read the story 1 minute

Your mom is lying to you. About your business idea.

Not because she's mean. Because she loves you.

You show her your idea, and she says... "Oh honey, I would totally buy that!"

She wouldn't.

Nice words are not proof.

In the book The Mom Test, Rob Fitzpatrick has a simple trick.

Don't ask about your idea. Ask about their life.

Don't ask, "Would you buy this?" Everyone says yes, just to be nice.

Ask, "When did this problem last happen to you? What did you do about it?"

If they spent time or money trying to fix it... the problem is real.

If they did nothing... it's not a real problem. Change your idea.

Your move: this week, ask three people that question. Then just listen.

Source: The Mom Test, by Rob Fitzpatrick (2013).

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